Etsy is an online marketplace that exhibits only the handmade and handcrafted products and items on their website. The products and items include photographs, jewels, cloths, arts, beauty and bath products, foods and toys.
Michelle Pride runs an online platform called the Trading Hope. Before starting the ecommerce business, she went to Wheaton College in 2009 and studied international development. During her college days she went to Calcutta in India for a project based on the social entrepreneur. Later she moved to Denver a worked for a non- profit development and social justice work.Pride wanted to create a platform for the small enterprise and medium enterprise to grow, so she launched a marketplace but closed it after a year. While working with the enterprises, she noticed that many social enterprises were struggling and she wanted a plan to broaden the distribution sector.
Later she launched the Trading Hope. Unlike the micro- business she opened an online platform in which they buy the goods from the social enterprises and local artisans from the developing countries. They ensured guaranteed sales because the online platform will buy the products from the artisans and enterprises. And the product is sold by women in the United States America who are interested in money making and wants to make a difference in the society.
According to the last year report, there are fifty direct sales representatives present in the United States of America who purchase the starter kits for one hundred and ninety nine dollars to get the required inventory to launch their business.