Concord
C1 Tourbillon Gravity
The past decade’s economic boom saturated the market with high-end timepieces. Time literally became money and bling was king. But now the bubble has burst. Precious metals and stones may look a lot better on the balance sheet than they do on the wrist. Even for big-spenders like you.
We hear you mumbling: “Simple scribe, get your hand out of my pocket!” But just hear me out. These days quality matters more than ever. Instead of taking home two or three hyped-up horological dandies, you might want to consider craftsmanship first. After all, recessions produce hand-me-downs and vintage isn’t the hallmark of hip-hop videos.
The C1 Tourbillion Gravity is a versatile workhorse with the refined gate of an Arabian pony. Merging the finest 18th century engineering with the asymmetrical aesthetic of the future, you can expect its appeal to endure. The first tourbillion was invented in 1795 to fight the detrimental effect of gravity on watch accuracy. Ever since, they have become the hallmark of top-notch timepiece construction. The C1 takes this tradition a step further by boldly locating the tourbillion alongside the body of the watch. But the tourbillion isn’t Concord’s only change of pace. The C1 features a dark DLC-coated grid, and superimposed sub-dials that virtually leap off of the watch’s face. The C1’s trust index display and its power reserve indicator maintain extreme hourly precision and let you know when it’s wound to perfection.
So if you find yourself temporarily limited to the choice of one watch, the C1 Tourbillion is your best bet. As the economy slips into ever troubling straits, time and money may be a little bit harder to come by. But the Concord C1 Tourbillion Gravity is a means to ensure that you spend both wisely.
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naacp@thegreenmagazine.com











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