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Sustenance & Sound

1300 On Fillmore mixes amazing cuisine with Bay Area charm.

By Laurence Bass

(page 1 of 2)

 

At first glance, 1300 on fillmore is often pegged as one of the many trendy soul-fusion restaurants that are popping up all over the Bay Area. Opening its doors in 2007, the establishment is still considered a neophyte in San Francisco’s celebrated Fillmore District. Its redefinition of Southern cuisine and the West Coast cool ambiance is not only keeping up with the Joneses, but has made them some of its most loyal patrons.

Quincy Jones and Nas have both already become frequent clientele in 1300 On Fillmore’s short tenure. “They’ve heard about 1300 and that the food is fantastic and that we have this big dedication to the whole theme of the Fillmore which was a heavy music scene,” Monetta White, General Manager/Owner of 1300 On Fillmore, says. The Dude and the Street’s Disciple are two of the many celebrities who have indulged in everything from the heavenly slices of home style cornbread to the one-of-a-kind Sweet Pea-Ricotta Ravioli. Yes, the hype generated by superstar endorsements will keep the reservations list packed, but in the case of 1300 On Fillmore—tasting is believing. “The food itself is the niche,” says White. “It’s a very simple thing with good cooking. You use the best ingredients and do the least to the dish to get the most flavor out of it. Plus, David’s background and reputation has really set us apart to offer an experience that has been missing in San Francisco.”

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